{"id":824,"date":"2018-05-03T15:19:56","date_gmt":"2018-05-03T15:19:56","guid":{"rendered":"http:\/\/wpoffice\/enfold-lawyer\/?page_id=824"},"modified":"2022-06-10T10:40:56","modified_gmt":"2022-06-10T08:40:56","slug":"digital-product","status":"publish","type":"page","link":"https:\/\/blog2.mhsdigital.de\/digital-product\/","title":{"rendered":"Digital Product"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gp5u8-3899f784992e9cadb26e9704cc5f6c9f\">\n.avia-section.av-gp5u8-3899f784992e9cadb26e9704cc5f6c9f .av-section-color-overlay{\nopacity:0.8;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-gp5u8-3899f784992e9cadb26e9704cc5f6c9f main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-custom  container_wrap fullsize'  ><div class='av-section-color-overlay-wrap'><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' style='height:230px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9zdd4-7762f6121e5ab294a82308c0e1057d52\">\n#top .flex_column.av-9zdd4-7762f6121e5ab294a82308c0e1057d52{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-9zdd4-7762f6121e5ab294a82308c0e1057d52{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-9zdd4-7762f6121e5ab294a82308c0e1057d52{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div class='flex_column av-9zdd4-7762f6121e5ab294a82308c0e1057d52 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  av-animated-generic bottom-to-top av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14ozcro-4fd89770c38f6c9e6522f23091b665b7\">\n#top .av-special-heading.av-l14ozcro-4fd89770c38f6c9e6522f23091b665b7{\npadding-bottom:0px;\n}\nbody .av-special-heading.av-l14ozcro-4fd89770c38f6c9e6522f23091b665b7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l14ozcro-4fd89770c38f6c9e6522f23091b665b7 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-l14ozcro-4fd89770c38f6c9e6522f23091b665b7 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Digital Product<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-17tne0-2b54c2a2f479e5f6c19696c38984ec63 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14p8gji-147046cb81ab67a7d9e0fb67a4cb9b59\">\n#top .hr.hr-invisible.av-l14p8gji-147046cb81ab67a7d9e0fb67a4cb9b59{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l14p8gji-147046cb81ab67a7d9e0fb67a4cb9b59 hr-invisible  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-l14pakfw-16acbbfcfa22ef45e2c81b4a19e2b8e6 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14pakfw-16acbbfcfa22ef45e2c81b4a19e2b8e6\">\n.flex_column_table.av-equal-height-column-flextable.av-l14pakfw-16acbbfcfa22ef45e2c81b4a19e2b8e6{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14pakfw-16acbbfcfa22ef45e2c81b4a19e2b8e6{\npadding:50px 60px 50px 60px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l14pakfw-16acbbfcfa22ef45e2c81b4a19e2b8e6 av_one_half  avia-builder-el-5  el_after_av_hr  el_before_av_one_half  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgf8v45f-9155469c58db791f7574cf8db46d852f\">\n.av_font_icon.av-jgf8v45f-9155469c58db791f7574cf8db46d852f .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-jgf8v45f-9155469c58db791f7574cf8db46d852f avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8ad' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14p28px-b7f672feecb85b9a78cbcd7315e24813\">\n#top .av_textblock_section.av-l14p28px-b7f672feecb85b9a78cbcd7315e24813 .avia_textblock{\nfont-size:14px;\n}\n<\/style>\n<section  class='av_textblock_section av-l14p28px-b7f672feecb85b9a78cbcd7315e24813'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Das Produktmanagement k\u00fcmmert sich darum, dass die Leserinnen und Leser unsere Inhalte in einem breit aufgestellten Produktportfolio nutzen k\u00f6nnen.<\/p>\n<p>Sei es auf der Website, als News-App, Podcast, Newsletter oder als ePaper \u2013 hier werden die digitalen Produkte f\u00fcr die regionalen Zeitungsverlage der MHS verantwortet.<\/p>\n<p>Wir stellen dabei das Interesse des Nutzers in den Vordergrund.<\/p>\n<p>Unsere vier Teams insgesamt mit ca. 20 Mitarbeitern arbeiten dabei alle auf \u00a0Ziel ein dezidiertes Ziel hin:<\/p>\n<ol>\n<li>So viele Nutzer wie m\u00f6glich von unseren Produkten und redaktionellen Inhalten auf zahlreichen Kan\u00e4len zu begeistern (z.B. Website, Youtube, Social Media)<\/li>\n<li>So viele Nutzer wie m\u00f6glich zum h\u00e4ufigen Nutzen unserer Produkte zu bewegen<\/li>\n<li>So viele Nutzer wie m\u00f6glich von unseren Plus-Inhalten und digitalen Abonnements zu \u00fcberzeugen<\/li>\n<li>So viele Nutzer wie m\u00f6glich als zufriedene Kunden zu behalten.<\/li>\n<\/ol>\n<p>Wir sind damit das Bindeglied zwischen Redaktion, Webentwicklung, User Experience und Vermarktung und treffen unsere Entscheidungen datenbasiert mit Hilfe unseres Data-Teams. Die stetige Verbesserung unserer Produkte ist uns dabei genauso wichtig wie die Schaffung neuer Angebote und strategischer Initiativen.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14pag85-26a2c299e4ced7b4f1c490ac21c1d5aa\">\n.flex_column_table.av-equal-height-column-flextable.av-l14pag85-26a2c299e4ced7b4f1c490ac21c1d5aa{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14pag85-26a2c299e4ced7b4f1c490ac21c1d5aa{\nbackground:url(https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product.jpg) 50% 100% no-repeat scroll ;\n}\n<\/style>\n<div class='flex_column av-l14pag85-26a2c299e4ced7b4f1c490ac21c1d5aa av_one_half  avia-builder-el-8  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left avia-full-stretch '   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-l486xtk0-982f7495869333a8e8ab3be8e11ba7bb main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-q5nk0-d8b3b97e0b0726e062ad17684ee3e326 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q5nk0-d8b3b97e0b0726e062ad17684ee3e326\">\n.flex_column_table.av-equal-height-column-flextable.av-q5nk0-d8b3b97e0b0726e062ad17684ee3e326{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n<\/style>\n<div class='flex_column av-q5nk0-d8b3b97e0b0726e062ad17684ee3e326 av_one_full  avia-builder-el-10  el_before_av_one_full  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left avia-full-stretch '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l486yy5z-e9ede10ebe50330e2751d85d5f9b6089\">\n.avia-image-container.av-l486yy5z-e9ede10ebe50330e2751d85d5f9b6089 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l486yy5z-e9ede10ebe50330e2751d85d5f9b6089 av-styling- avia-align-center  avia-builder-el-11  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-1158 avia-img-lazy-loading-not-1158 avia_image' src=\"https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product.jpg\" alt='' title='Digital Product'  height=\"2280\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product.jpg 2000w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product-263x300.jpg 263w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product-904x1030.jpg 904w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product-768x876.jpg 768w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product-1347x1536.jpg 1347w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product-1796x2048.jpg 1796w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product-1316x1500.jpg 1316w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/Digital-Product-618x705.jpg 618w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-l3yns-9cbcce33aea61ec2c3391bd1d6e4a64d sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3yns-9cbcce33aea61ec2c3391bd1d6e4a64d\">\n.flex_column_table.av-equal-height-column-flextable.av-l3yns-9cbcce33aea61ec2c3391bd1d6e4a64d{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l3yns-9cbcce33aea61ec2c3391bd1d6e4a64d{\npadding:30px 30px 30px 30px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l3yns-9cbcce33aea61ec2c3391bd1d6e4a64d av_one_full  avia-builder-el-12  el_after_av_one_full  avia-builder-el-last  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e1mso-3a444f01ee135d107755ff89388dd2cf\">\n.av_font_icon.av-e1mso-3a444f01ee135d107755ff89388dd2cf .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-e1mso-3a444f01ee135d107755ff89388dd2cf avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8ad' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ar64w-ff6d207d632eb5e7b76f830211b7af26\">\n#top .av_textblock_section.av-ar64w-ff6d207d632eb5e7b76f830211b7af26 .avia_textblock{\nfont-size:14px;\n}\n<\/style>\n<section  class='av_textblock_section av-ar64w-ff6d207d632eb5e7b76f830211b7af26'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Das Produktmanagement k\u00fcmmert sich darum, dass die Leserinnen und Leser unsere Inhalte in einem breit aufgestellten Produktportfolio nutzen k\u00f6nnen.<\/p>\n<p>Sei es auf der Website, als News-App, Podcast, Newsletter oder als ePaper \u2013 hier werden die digitalen Produkte f\u00fcr die regionalen Zeitungsverlage der MHS verantwortet.<\/p>\n<p>Wir stellen dabei das Interesse des Nutzers in den Vordergrund.<\/p>\n<p>Unsere vier Teams insgesamt mit ca. 20 Mitarbeitern arbeiten dabei alle auf \u00a0Ziel ein dezidiertes Ziel hin:<\/p>\n<ol>\n<li>So viele Nutzer wie m\u00f6glich von unseren Produkten und redaktionellen Inhalten auf zahlreichen Kan\u00e4len zu begeistern (z.B. Website, Youtube, Social Media)<\/li>\n<li>So viele Nutzer wie m\u00f6glich zum h\u00e4ufigen Nutzen unserer Produkte zu bewegen<\/li>\n<li>So viele Nutzer wie m\u00f6glich von unseren Plus-Inhalten und digitalen Abonnements zu \u00fcberzeugen<\/li>\n<li>So viele Nutzer wie m\u00f6glich als zufriedene Kunden zu behalten.<\/li>\n<\/ol>\n<p>Wir sind damit das Bindeglied zwischen Redaktion, Webentwicklung, User Experience und Vermarktung und treffen unsere Entscheidungen datenbasiert mit Hilfe unseres Data-Teams. Die stetige Verbesserung unserer Produkte ist uns dabei genauso wichtig wie die Schaffung neuer Angebote und strategischer Initiativen.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-10xrs0-5be08a49652d2f32e13695aacbc1c163 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14p7qvu-c38b458a1940b7179ba01a2f24720cdf\">\n#top .hr.hr-invisible.av-l14p7qvu-c38b458a1940b7179ba01a2f24720cdf{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-l14p7qvu-c38b458a1940b7179ba01a2f24720cdf hr-invisible  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-l14papcr-96d1218e3cce590e77f96ffcfe16c172 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14papcr-96d1218e3cce590e77f96ffcfe16c172\">\n.flex_column_table.av-equal-height-column-flextable.av-l14papcr-96d1218e3cce590e77f96ffcfe16c172{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14papcr-96d1218e3cce590e77f96ffcfe16c172{\npadding:50px 60px 50px 60px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l14papcr-96d1218e3cce590e77f96ffcfe16c172 av_one_half  avia-builder-el-17  el_after_av_hr  el_before_av_one_half  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic left-to-right '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzzc3k1o-11de649310be9031b8232cf57ef13344\">\n.av_font_icon.av-kzzc3k1o-11de649310be9031b8232cf57ef13344 .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-kzzc3k1o-11de649310be9031b8232cf57ef13344 avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue882' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nsb0w-b3ad8b73b5593767adb399b0c4a20480\">\n#top .av-special-heading.av-nsb0w-b3ad8b73b5593767adb399b0c4a20480{\nmargin:25px 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-nsb0w-b3ad8b73b5593767adb399b0c4a20480 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-nsb0w-b3ad8b73b5593767adb399b0c4a20480 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-nsb0w-b3ad8b73b5593767adb399b0c4a20480 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-19  el_after_av_font_icon  el_before_av_hr '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Growth Team<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7kqjc-b220e5bddddbec540a9df0e271fe611b\">\n#top .hr.hr-invisible.av-7kqjc-b220e5bddddbec540a9df0e271fe611b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-7kqjc-b220e5bddddbec540a9df0e271fe611b hr-invisible  avia-builder-el-20  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jgrx3l5f-91a763c7bc224c78fb28af2463d3b131'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Das Growth Team der MHS Digital sorgt daf\u00fcr, die Strahlkraft unserer Marken auf die Sra\u00dfe zu bringen. Interdisziplin\u00e4r besetzt, arbeitet das Growth Team t\u00e4glich daran, die Reichweiten-Performance unserer News-Produkte nach vorne zu bringen und weiter auszubauen. Expert:innen aus den Bereichen SEO, Social Media, Cooperations und digitales Consulting geben jeden Tag ihr Bestes, um gemeinsam mit unseren Redaktionen ein gr\u00f6\u00dftm\u00f6gliches Publikum f\u00fcr unsere hochwertigen Inhalte zu begeistern.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgf4q5kq-1ea6d0e3950b73c4ecc9d9773caad5bd\">\n#top .hr.av-jgf4q5kq-1ea6d0e3950b73c4ecc9d9773caad5bd{\nmargin-top:50px;\nmargin-bottom:65px;\n}\n.hr.av-jgf4q5kq-1ea6d0e3950b73c4ecc9d9773caad5bd .hr-inner{\nwidth:50px;\nborder-color:#d3d3d3;\nmax-width:45%;\n}\n.hr.av-jgf4q5kq-1ea6d0e3950b73c4ecc9d9773caad5bd .av-seperator-icon{\ncolor:#072f4c;\n}\n<\/style>\n<div  class='hr av-jgf4q5kq-1ea6d0e3950b73c4ecc9d9773caad5bd hr-custom  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue87f' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jgrx3l5f-91a763c7bc224c78fb28af2463d3b131'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><u>Data Team<\/u><\/strong><u> ist dem Funnel 1 (Growth Team zugeordnet) <\/u><\/p>\n<p>Das Data-Team \u2013 als integraler Bestandteil der Growth Unit \u2013 forscht zum einen an den Grundlagen und Wechselwirkungen unserer zentralen KPIs und ist zum anderen Entdecker und Erkl\u00e4rer einer datenbasierenden Produktwelt f\u00fcr alle anderen Teams der MHS Digital. Vor allem mit den Redaktionen oder dem Produktmanagement arbeitet das Team an interdisziplin\u00e4ren Projekten, die den Erfolg unserer Produkte skalier- und messbar machen. \u00a0Das Team treibt mit neuen Technologien und Methoden die Zukunft eines datenorientierten digitalen Nachrichtenangebots voran.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14patba-7c313a2e4aa6c3c9abe83c6ae0eb48fb\">\n.flex_column_table.av-equal-height-column-flextable.av-l14patba-7c313a2e4aa6c3c9abe83c6ae0eb48fb{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14patba-7c313a2e4aa6c3c9abe83c6ae0eb48fb{\nbackground:url(https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-scaled.jpeg) 50% 100% no-repeat scroll ;\n}\n<\/style>\n<div class='flex_column av-l14patba-7c313a2e4aa6c3c9abe83c6ae0eb48fb av_one_half  avia-builder-el-24  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic left-to-right avia-full-stretch '   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-l4871xe8-1ef7c57c0cb13448154ae6c9ea7049ed main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-l4872j2u-4e7a29662a57f73ce1c32ef7d32fadf9 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4872j2u-4e7a29662a57f73ce1c32ef7d32fadf9\">\n.flex_column_table.av-equal-height-column-flextable.av-l4872j2u-4e7a29662a57f73ce1c32ef7d32fadf9{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n<\/style>\n<div class='flex_column av-l4872j2u-4e7a29662a57f73ce1c32ef7d32fadf9 av_one_full  avia-builder-el-26  el_before_av_one_full  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic left-to-right avia-full-stretch '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4872x71-7175ac79149a565490071e1cedfbf525\">\n.avia-image-container.av-l4872x71-7175ac79149a565490071e1cedfbf525 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4872x71-7175ac79149a565490071e1cedfbf525 av-styling- avia-align-center  avia-builder-el-27  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-1170 avia-img-lazy-loading-not-1170 avia_image' src=\"https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-scaled.jpeg\" alt='' title='Nature Light'  height=\"2560\" width=\"2048\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-scaled.jpeg 2048w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-240x300.jpeg 240w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-824x1030.jpeg 824w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-768x960.jpeg 768w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-1229x1536.jpeg 1229w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-1638x2048.jpeg 1638w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-1200x1500.jpeg 1200w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-1-564x705.jpeg 564w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-l48734dk-ed8597cc3126f2bf9677a034c5930cbd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l48734dk-ed8597cc3126f2bf9677a034c5930cbd\">\n.flex_column_table.av-equal-height-column-flextable.av-l48734dk-ed8597cc3126f2bf9677a034c5930cbd{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l48734dk-ed8597cc3126f2bf9677a034c5930cbd{\npadding:30px 30px 30px 30px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l48734dk-ed8597cc3126f2bf9677a034c5930cbd av_one_full  avia-builder-el-28  el_after_av_one_full  avia-builder-el-last  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic left-to-right column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-78b45becef2c573ba2a83644ce51b23f\">\n.av_font_icon.av-av_font_icon-78b45becef2c573ba2a83644ce51b23f .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-78b45becef2c573ba2a83644ce51b23f avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue882' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b501055bf3b1d2ce1eff2e3f98df5819\">\n#top .av-special-heading.av-av_heading-b501055bf3b1d2ce1eff2e3f98df5819{\nmargin:25px 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-b501055bf3b1d2ce1eff2e3f98df5819 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-b501055bf3b1d2ce1eff2e3f98df5819 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b501055bf3b1d2ce1eff2e3f98df5819 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-30  el_after_av_font_icon  el_before_av_hr '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Growth Team<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cc88effc45839a709066c68716a550f9\">\n#top .hr.hr-invisible.av-av_hr-cc88effc45839a709066c68716a550f9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-cc88effc45839a709066c68716a550f9 hr-invisible  avia-builder-el-31  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-e878f05c31dff72941bf1e49a00d9ff5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Das Growth Team der MHS Digital sorgt daf\u00fcr, die Strahlkraft unserer Marken auf die Sra\u00dfe zu bringen. Interdisziplin\u00e4r besetzt, arbeitet das Growth Team t\u00e4glich daran, die Reichweiten-Performance unserer News-Produkte nach vorne zu bringen und weiter auszubauen. Expert:innen aus den Bereichen SEO, Social Media, Cooperations und digitales Consulting geben jeden Tag ihr Bestes, um gemeinsam mit unseren Redaktionen ein gr\u00f6\u00dftm\u00f6gliches Publikum f\u00fcr unsere hochwertigen Inhalte zu begeistern.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-fb31594e74b0a9c34549cc1de2172932\">\n#top .hr.av-av_hr-fb31594e74b0a9c34549cc1de2172932{\nmargin-top:50px;\nmargin-bottom:65px;\n}\n.hr.av-av_hr-fb31594e74b0a9c34549cc1de2172932 .hr-inner{\nwidth:50px;\nborder-color:#d3d3d3;\nmax-width:45%;\n}\n.hr.av-av_hr-fb31594e74b0a9c34549cc1de2172932 .av-seperator-icon{\ncolor:#072f4c;\n}\n<\/style>\n<div  class='hr av-av_hr-fb31594e74b0a9c34549cc1de2172932 hr-custom  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue87f' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-e878f05c31dff72941bf1e49a00d9ff5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><u>Data Team<\/u><\/strong><u> ist dem Funnel 1 (Growth Team zugeordnet) <\/u><\/p>\n<p>Das Data-Team \u2013 als integraler Bestandteil der Growth Unit \u2013 forscht zum einen an den Grundlagen und Wechselwirkungen unserer zentralen KPIs und ist zum anderen Entdecker und Erkl\u00e4rer einer datenbasierenden Produktwelt f\u00fcr alle anderen Teams der MHS Digital. Vor allem mit den Redaktionen oder dem Produktmanagement arbeitet das Team an interdisziplin\u00e4ren Projekten, die den Erfolg unserer Produkte skalier- und messbar machen. \u00a0Das Team treibt mit neuen Technologien und Methoden die Zukunft eines datenorientierten digitalen Nachrichtenangebots voran.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-3awq8-dc7645b47b7757074993a2c15fd6d461 main_color avia-section-default avia-no-border-styling  avia-builder-el-35  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tqjzk-b98f691518f8aa1a42a7b2a57e4f2645\">\n#top .hr.hr-invisible.av-tqjzk-b98f691518f8aa1a42a7b2a57e4f2645{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-tqjzk-b98f691518f8aa1a42a7b2a57e4f2645 hr-invisible  avia-builder-el-36  el_before_av_one_half  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-l14pb1x4-4ad8b7d9baf8e9bf7ad8bc995f960ba5 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14pb1x4-4ad8b7d9baf8e9bf7ad8bc995f960ba5\">\n.flex_column_table.av-equal-height-column-flextable.av-l14pb1x4-4ad8b7d9baf8e9bf7ad8bc995f960ba5{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14pb1x4-4ad8b7d9baf8e9bf7ad8bc995f960ba5{\npadding:50px 60px 50px 60px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l14pb1x4-4ad8b7d9baf8e9bf7ad8bc995f960ba5 av_one_half  avia-builder-el-37  el_after_av_hr  el_before_av_one_half  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzzc7zap-e1f36c3a3d27d222ff6dff6870fd69a3\">\n.av_font_icon.av-kzzc7zap-e1f36c3a3d27d222ff6dff6870fd69a3 .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-kzzc7zap-e1f36c3a3d27d222ff6dff6870fd69a3 avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue891' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzzc4gum-000e3ab2c2f8266a5bad665d73111aa3\">\n#top .av-special-heading.av-kzzc4gum-000e3ab2c2f8266a5bad665d73111aa3{\nmargin:25px 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kzzc4gum-000e3ab2c2f8266a5bad665d73111aa3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kzzc4gum-000e3ab2c2f8266a5bad665d73111aa3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kzzc4gum-000e3ab2c2f8266a5bad665d73111aa3 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-39  el_after_av_font_icon  el_before_av_hr '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Engagement Team<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p0cjc-aa8a72c6dfa00a34161ff90019a84028\">\n#top .hr.hr-invisible.av-1p0cjc-aa8a72c6dfa00a34161ff90019a84028{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-1p0cjc-aa8a72c6dfa00a34161ff90019a84028 hr-invisible  avia-builder-el-40  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jgrx3l5f-91a763c7bc224c78fb28af2463d3b131'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unser Anspruch ist es, mit unseren Marken jeden Tag ein St\u00fcckchen besser zu werden und unsere Nutzer:innen zu begeistern. Im Engagement-Team bringen wir qualitatives und quantitatives Wachstum mit einer User Experience zusammen, die es zum Ziel hat, unseren Nutzer:innen ein gutes Gef\u00fchl zu geben. Der alte Spruch \u201eEin zufriedener Kunde ist die beste Werbung\u201c leitet das Team in der Entwicklung von Engagement-Produkten aus den Bereichen Apps, Audio, Video, Newsletter und Datenjournalismus. So erzeugen wir positive Gewohnheiten und habitualisieren unseren Qualit\u00e4tsjournalismus im Medienmix unserer Nutzer:innen. Unser Ziel es, an unsere Marken zu binden und zu m\u00f6glichst h\u00e4ufigen\u202fund wiederkehrenden\u202fInteraktionen mit unseren digitalen Produkten zu motivieren.<\/p>\n<p>Einige der redaktionellen Newsletter findest du hier:\u00a0 <a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.stuttgarter-zeitung.de%2Fnewsletter&amp;data=04%7C01%7Cr.spaeth%40mhsdigital.de%7C6f5f4c4d73944f1fb1a608da00ef390e%7C39714495964a40c0b501a86dc79a9ddf%7C0%7C0%7C637823324688655406%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;sdata=AQUrLifVGpJxscx2FbMotmvhi%2B6P9YawsgMS3S0iNA8%3D&amp;reserved=0\">https:\/\/www.stuttgarter-zeitung.de\/newsletter<\/a><\/p>\n<p>Auf die Ohren gibt es, z.B. mit dem\u00a0<a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.stuttgarter-nachrichten.de%2Fthema%2FPODCAnnSTatt&amp;data=04%7C01%7Cr.spaeth%40mhsdigital.de%7C6f5f4c4d73944f1fb1a608da00ef390e%7C39714495964a40c0b501a86dc79a9ddf%7C0%7C0%7C637823324688655406%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;sdata=M3foGzETZkzGciJ0653FZWIQ41iAlNXDI6N8R8i82u8%3D&amp;reserved=0\">PodCannstatt<\/a>.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14pay2m-e9a429768a5a0953bbd5d021bea3d793\">\n.flex_column_table.av-equal-height-column-flextable.av-l14pay2m-e9a429768a5a0953bbd5d021bea3d793{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14pay2m-e9a429768a5a0953bbd5d021bea3d793{\nbackground:url(https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-8.jpg) 50% 100% no-repeat scroll ;\n}\n<\/style>\n<div class='flex_column av-l14pay2m-e9a429768a5a0953bbd5d021bea3d793 av_one_half  avia-builder-el-42  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left avia-full-stretch '   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-l4873er4-c8d3417473c6211033b1848232803100 main_color avia-section-default avia-no-border-styling  avia-builder-el-43  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_full-f141ce84d9502bc59ceb73980f38de7b sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-f141ce84d9502bc59ceb73980f38de7b\">\n.flex_column_table.av-equal-height-column-flextable.av-av_one_full-f141ce84d9502bc59ceb73980f38de7b{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-av_one_full-f141ce84d9502bc59ceb73980f38de7b{\nbackground:url(https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-8.jpg) 50% 100% no-repeat scroll ;\n}\n<\/style>\n<div class='flex_column av-av_one_full-f141ce84d9502bc59ceb73980f38de7b av_one_full  avia-builder-el-44  el_before_av_one_full  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left avia-full-stretch '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l487467i-e7eaf33f223f9dc86ae05017f4b8e78e\">\n.avia-image-container.av-l487467i-e7eaf33f223f9dc86ae05017f4b8e78e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l487467i-e7eaf33f223f9dc86ae05017f4b8e78e av-styling- avia-align-center  avia-builder-el-45  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-1171 avia-img-lazy-loading-not-1171 avia_image' src=\"https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-8.jpg\" alt='' title='Professional podcaster making a podcast from home studio'  height=\"8434\" width=\"8688\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-l4874cwd-aca0c36f897e3afce5d620898e46ee62 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4874cwd-aca0c36f897e3afce5d620898e46ee62\">\n.flex_column_table.av-equal-height-column-flextable.av-l4874cwd-aca0c36f897e3afce5d620898e46ee62{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l4874cwd-aca0c36f897e3afce5d620898e46ee62{\npadding:30px 30px 30px 30px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l4874cwd-aca0c36f897e3afce5d620898e46ee62 av_one_full  avia-builder-el-46  el_after_av_one_full  avia-builder-el-last  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-898481f0d8f78cec6446fd057f1982ff\">\n.av_font_icon.av-av_font_icon-898481f0d8f78cec6446fd057f1982ff .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-898481f0d8f78cec6446fd057f1982ff avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue891' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-3c5452f9da67dede82d82e05311e30e6\">\n#top .av-special-heading.av-av_heading-3c5452f9da67dede82d82e05311e30e6{\nmargin:25px 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-3c5452f9da67dede82d82e05311e30e6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-3c5452f9da67dede82d82e05311e30e6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-3c5452f9da67dede82d82e05311e30e6 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-48  el_after_av_font_icon  el_before_av_hr '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Engagement Team<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cc88effc45839a709066c68716a550f9\">\n#top .hr.hr-invisible.av-av_hr-cc88effc45839a709066c68716a550f9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-cc88effc45839a709066c68716a550f9 hr-invisible  avia-builder-el-49  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-e878f05c31dff72941bf1e49a00d9ff5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unser Anspruch ist es, mit unseren Marken jeden Tag ein St\u00fcckchen besser zu werden und unsere Nutzer:innen zu begeistern. Im Engagement-Team bringen wir qualitatives und quantitatives Wachstum mit einer User Experience zusammen, die es zum Ziel hat, unseren Nutzer:innen ein gutes Gef\u00fchl zu geben. Der alte Spruch \u201eEin zufriedener Kunde ist die beste Werbung\u201c leitet das Team in der Entwicklung von Engagement-Produkten aus den Bereichen Apps, Audio, Video, Newsletter und Datenjournalismus. So erzeugen wir positive Gewohnheiten und habitualisieren unseren Qualit\u00e4tsjournalismus im Medienmix unserer Nutzer:innen. Unser Ziel es, an unsere Marken zu binden und zu m\u00f6glichst h\u00e4ufigen\u202fund wiederkehrenden\u202fInteraktionen mit unseren digitalen Produkten zu motivieren.<\/p>\n<p>Einige der redaktionellen Newsletter findest du hier:\u00a0 <a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.stuttgarter-zeitung.de%2Fnewsletter&amp;data=04%7C01%7Cr.spaeth%40mhsdigital.de%7C6f5f4c4d73944f1fb1a608da00ef390e%7C39714495964a40c0b501a86dc79a9ddf%7C0%7C0%7C637823324688655406%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;sdata=AQUrLifVGpJxscx2FbMotmvhi%2B6P9YawsgMS3S0iNA8%3D&amp;reserved=0\">https:\/\/www.stuttgarter-zeitung.de\/newsletter<\/a><\/p>\n<p>Auf die Ohren gibt es, z.B. mit dem\u00a0<a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.stuttgarter-nachrichten.de%2Fthema%2FPODCAnnSTatt&amp;data=04%7C01%7Cr.spaeth%40mhsdigital.de%7C6f5f4c4d73944f1fb1a608da00ef390e%7C39714495964a40c0b501a86dc79a9ddf%7C0%7C0%7C637823324688655406%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;sdata=M3foGzETZkzGciJ0653FZWIQ41iAlNXDI6N8R8i82u8%3D&amp;reserved=0\">PodCannstatt<\/a>.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-lzks0-825e034f2a32ad300ddb64303528556c main_color avia-section-default avia-no-border-styling  avia-builder-el-51  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14p9g6t-1834b9255495c5b5a80c82e60b1d9132\">\n#top .hr.hr-invisible.av-l14p9g6t-1834b9255495c5b5a80c82e60b1d9132{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-l14p9g6t-1834b9255495c5b5a80c82e60b1d9132 hr-invisible  avia-builder-el-52  el_before_av_one_half  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-l14pknmx-dc92846bb8870187f47029ec30555e8a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14pknmx-dc92846bb8870187f47029ec30555e8a\">\n.flex_column_table.av-equal-height-column-flextable.av-l14pknmx-dc92846bb8870187f47029ec30555e8a{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14pknmx-dc92846bb8870187f47029ec30555e8a{\npadding:50px 60px 50px 60px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l14pknmx-dc92846bb8870187f47029ec30555e8a av_one_half  avia-builder-el-53  el_after_av_hr  el_before_av_one_half  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic left-to-right '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzzcacri-d1a52d2cd14d9e6523b0e5e17a4a8d96\">\n.av_font_icon.av-kzzcacri-d1a52d2cd14d9e6523b0e5e17a4a8d96 .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-kzzcacri-d1a52d2cd14d9e6523b0e5e17a4a8d96 avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzzc8qov-39b52441fbb4984c11a0b95a16e8043d\">\n#top .av-special-heading.av-kzzc8qov-39b52441fbb4984c11a0b95a16e8043d{\nmargin:25px 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kzzc8qov-39b52441fbb4984c11a0b95a16e8043d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kzzc8qov-39b52441fbb4984c11a0b95a16e8043d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kzzc8qov-39b52441fbb4984c11a0b95a16e8043d av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-55  el_after_av_font_icon  el_before_av_hr '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Conversion Team<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17kxcg-9451f659eba541cc3d434cca52c4aa87\">\n#top .hr.hr-invisible.av-17kxcg-9451f659eba541cc3d434cca52c4aa87{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-17kxcg-9451f659eba541cc3d434cca52c4aa87 hr-invisible  avia-builder-el-56  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kzzc916k-0108745be365607e537f0f1ddd01fe01'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Qualit\u00e4t unserer Produkte und vor allem unserer Inhalte steht \u00fcber allem. Daher kommt dem Conversion Team in der User Journey eine zentrale Bedeutung zu, denn hier liegt die Verantwortung, aus zufriedenen Nutzer:innen auch zufriedene Kund:innen zu machen.<\/p>\n<p>Dabei geht es nicht um \u201eone size fits all\u201c, sondern um eine Clusterung von Kundengruppen und \u2013angeboten, das datenbasierte Analysieren und Umsetzen von Angebotsformen und die interdisziplin\u00e4re Weiterentwicklung der Angebote gemeinsam mit den Redaktionen.<\/p>\n<p>Im Conversion Team trifft tiefes technisches Verst\u00e4ndnis auf ein breites Wissen aus Datenanalyse, Marketing Skills und Zukunftsvisionen, um unsere Leser:innen jeden Tag vom Mehrwert unseres Qualit\u00e4tsjournalismus zu \u00fcberzeugen.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14pksej-4ac069f3bdafca892d0c3628adc02c82\">\n.flex_column_table.av-equal-height-column-flextable.av-l14pksej-4ac069f3bdafca892d0c3628adc02c82{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14pksej-4ac069f3bdafca892d0c3628adc02c82{\nbackground:url(https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-scaled.jpg) 50% 100% no-repeat scroll ;\n}\n<\/style>\n<div class='flex_column av-l14pksej-4ac069f3bdafca892d0c3628adc02c82 av_one_half  avia-builder-el-58  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic left-to-right avia-full-stretch '   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-l4874o8m-6509a7e1c7d37cadbd620139165f61b6 main_color avia-section-default avia-no-border-styling  avia-builder-el-59  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-l4874xmz-43e5ca4d28451e5a499a634de88d431d sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4874xmz-43e5ca4d28451e5a499a634de88d431d\">\n.flex_column_table.av-equal-height-column-flextable.av-l4874xmz-43e5ca4d28451e5a499a634de88d431d{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n<\/style>\n<div class='flex_column av-l4874xmz-43e5ca4d28451e5a499a634de88d431d av_one_full  avia-builder-el-60  el_before_av_one_full  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic left-to-right avia-full-stretch '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4875dud-4bf26dbed111fa782348a15c65985d80\">\n.avia-image-container.av-l4875dud-4bf26dbed111fa782348a15c65985d80 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4875dud-4bf26dbed111fa782348a15c65985d80 av-styling- avia-align-center  avia-builder-el-61  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-1172 avia-img-lazy-loading-not-1172 avia_image' src=\"https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-scaled.jpg\" alt='' title='A team of young businessmen working and communicating together in an office. Corporate businessteam and manager in a meeting.'  height=\"2560\" width=\"1707\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-scaled.jpg 1707w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-200x300.jpg 200w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-687x1030.jpg 687w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-768x1152.jpg 768w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-1024x1536.jpg 1024w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-1365x2048.jpg 1365w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-1000x1500.jpg 1000w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-5-470x705.jpg 470w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-l4875o15-5f4e314b7f2352ee211280e8bbd3aeb6 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4875o15-5f4e314b7f2352ee211280e8bbd3aeb6\">\n.flex_column_table.av-equal-height-column-flextable.av-l4875o15-5f4e314b7f2352ee211280e8bbd3aeb6{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l4875o15-5f4e314b7f2352ee211280e8bbd3aeb6{\npadding:30px 30px 30px 30px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l4875o15-5f4e314b7f2352ee211280e8bbd3aeb6 av_one_full  avia-builder-el-62  el_after_av_one_full  avia-builder-el-last  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic left-to-right column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-5179cf31fd87027df067d9d0a5f967f0\">\n.av_font_icon.av-av_font_icon-5179cf31fd87027df067d9d0a5f967f0 .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-5179cf31fd87027df067d9d0a5f967f0 avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a829f34543753315f86df0aaef26819c\">\n#top .av-special-heading.av-av_heading-a829f34543753315f86df0aaef26819c{\nmargin:25px 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-a829f34543753315f86df0aaef26819c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a829f34543753315f86df0aaef26819c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a829f34543753315f86df0aaef26819c av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-64  el_after_av_font_icon  el_before_av_hr '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Conversion Team<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cc88effc45839a709066c68716a550f9\">\n#top .hr.hr-invisible.av-av_hr-cc88effc45839a709066c68716a550f9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-cc88effc45839a709066c68716a550f9 hr-invisible  avia-builder-el-65  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-e878f05c31dff72941bf1e49a00d9ff5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Qualit\u00e4t unserer Produkte und vor allem unserer Inhalte steht \u00fcber allem. Daher kommt dem Conversion Team in der User Journey eine zentrale Bedeutung zu, denn hier liegt die Verantwortung, aus zufriedenen Nutzer:innen auch zufriedene Kund:innen zu machen.<\/p>\n<p>Dabei geht es nicht um \u201eone size fits all\u201c, sondern um eine Clusterung von Kundengruppen und \u2013angeboten, das datenbasierte Analysieren und Umsetzen von Angebotsformen und die interdisziplin\u00e4re Weiterentwicklung der Angebote gemeinsam mit den Redaktionen.<\/p>\n<p>Im Conversion Team trifft tiefes technisches Verst\u00e4ndnis auf ein breites Wissen aus Datenanalyse, Marketing Skills und Zukunftsvisionen, um unsere Leser:innen jeden Tag vom Mehrwert unseres Qualit\u00e4tsjournalismus zu \u00fcberzeugen.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section av-gs5v4-31eadc7a655588511eb48748f488ffe2 main_color avia-section-default avia-no-border-styling  avia-builder-el-67  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8vjq0-d322c7e9dee1970dc1878bb595c7fa09\">\n#top .hr.hr-invisible.av-8vjq0-d322c7e9dee1970dc1878bb595c7fa09{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-8vjq0-d322c7e9dee1970dc1878bb595c7fa09 hr-invisible  avia-builder-el-68  el_before_av_one_half  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-l14pl25u-c9dce56c5a56e3b8f5544c6259164dc9 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14pl25u-c9dce56c5a56e3b8f5544c6259164dc9\">\n.flex_column_table.av-equal-height-column-flextable.av-l14pl25u-c9dce56c5a56e3b8f5544c6259164dc9{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14pl25u-c9dce56c5a56e3b8f5544c6259164dc9{\npadding:50px 60px 50px 60px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l14pl25u-c9dce56c5a56e3b8f5544c6259164dc9 av_one_half  avia-builder-el-69  el_after_av_hr  el_before_av_one_half  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzzcbjgl-03dbcd3ba0c35820ffbae9624adf5b7c\">\n.av_font_icon.av-kzzcbjgl-03dbcd3ba0c35820ffbae9624adf5b7c .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-kzzcbjgl-03dbcd3ba0c35820ffbae9624adf5b7c avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzzcb03d-87b1760d2fb2bea654958b29dd22b39f\">\n#top .av-special-heading.av-kzzcb03d-87b1760d2fb2bea654958b29dd22b39f{\nmargin:25px 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kzzcb03d-87b1760d2fb2bea654958b29dd22b39f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kzzcb03d-87b1760d2fb2bea654958b29dd22b39f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kzzcb03d-87b1760d2fb2bea654958b29dd22b39f av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-71  el_after_av_font_icon  el_before_av_hr '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Retention Team<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pns1c-40da77204b13a8f37a2785f66d1419a9\">\n#top .hr.hr-invisible.av-pns1c-40da77204b13a8f37a2785f66d1419a9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-pns1c-40da77204b13a8f37a2785f66d1419a9 hr-invisible  avia-builder-el-72  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kzzcbd2l-b6096be99cb883bdae5c52fe8a45226f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unser Retention Marketing konzentriert sich voll auf unsere digitalen Leser:innen, um ihnen das Nutzungserlebnis so angenehm wie m\u00f6glich zu machen. Das Team legt den Fokus auf das langfristige Halten unserer Stammkund:innen und eine m\u00f6glichst hohe Bindung an unsere Marken. Dabei gehen wir zum einen strikt datenbasiert vor, segmentieren und personalisieren; zum anderen geht das Team aber auch individuellen Kund:innen W\u00fcnschen nach alles mit dem Ziel die Abwanderungsrate zu reduzieren, die Kundenbindung\u00a0steigern und die Wiederkaufsrate erh\u00f6hen.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l14pkx0a-0dfa4c59f4eb2123502d1606b427eea9\">\n.flex_column_table.av-equal-height-column-flextable.av-l14pkx0a-0dfa4c59f4eb2123502d1606b427eea9{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l14pkx0a-0dfa4c59f4eb2123502d1606b427eea9{\nbackground:url(https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-scaled.jpg) 50% 100% no-repeat scroll ;\n}\n<\/style>\n<div class='flex_column av-l14pkx0a-0dfa4c59f4eb2123502d1606b427eea9 av_one_half  avia-builder-el-74  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left avia-full-stretch '   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11'  class='avia-section av-l4875xs0-adf577c80d9c5db8f940b59467428569 main_color avia-section-default avia-no-border-styling  avia-builder-el-75  el_after_av_section  avia-builder-el-last  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-824'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-l48768qd-a2e38a7737ea051ace32d7ee29e3107f sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l48768qd-a2e38a7737ea051ace32d7ee29e3107f\">\n.flex_column_table.av-equal-height-column-flextable.av-l48768qd-a2e38a7737ea051ace32d7ee29e3107f{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n<\/style>\n<div class='flex_column av-l48768qd-a2e38a7737ea051ace32d7ee29e3107f av_one_full  avia-builder-el-76  el_before_av_one_full  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left avia-full-stretch '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4876ntf-9fa8be9db250600afe500f4b25894318\">\n.avia-image-container.av-l4876ntf-9fa8be9db250600afe500f4b25894318 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l4876ntf-9fa8be9db250600afe500f4b25894318 av-styling- avia-align-center  avia-builder-el-77  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-1173 avia-img-lazy-loading-not-1173 avia_image' src=\"https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-scaled.jpg\" alt='' title='Portrait of pretty student or businesswoman in smart casual using digital tablet'  height=\"2560\" width=\"1707\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-scaled.jpg 1707w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-200x300.jpg 200w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-687x1030.jpg 687w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-768x1152.jpg 768w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-1024x1536.jpg 1024w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-1365x2048.jpg 1365w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-1000x1500.jpg 1000w, https:\/\/blog2.mhsdigital.de\/UP1\/wp-content\/uploads\/MHS-Website-6-470x705.jpg 470w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-l4876v1p-a655e73abfa42ba7c79740c4ef700bfe sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4876v1p-a655e73abfa42ba7c79740c4ef700bfe\">\n.flex_column_table.av-equal-height-column-flextable.av-l4876v1p-a655e73abfa42ba7c79740c4ef700bfe{\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\n}\n.flex_column.av-l4876v1p-a655e73abfa42ba7c79740c4ef700bfe{\npadding:30px 30px 30px 30px;\nbox-shadow:0 0 10px 0 #333333;\n-webkit-box-shadow:0 0 10px 0 #333333;\n-moz-box-shadow:0 0 10px 0 #333333;\nbackground-color:#ffffff;\ntransform:scale(1.1);\n-webkit-transform:scale(1.1);\n-ms-transform:scale(1.1);\nz-index:5;\n}\n<\/style>\n<div class='flex_column av-l4876v1p-a655e73abfa42ba7c79740c4ef700bfe av_one_full  avia-builder-el-78  el_after_av_one_full  avia-builder-el-last  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  av-animated-generic right-to-left column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-ba552b65c979b0ede7456cd02ab0e838\">\n.av_font_icon.av-av_font_icon-ba552b65c979b0ede7456cd02ab0e838 .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-ba552b65c979b0ede7456cd02ab0e838 avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-d1dcba6e436d42f595e52f0e3f56631e\">\n#top .av-special-heading.av-av_heading-d1dcba6e436d42f595e52f0e3f56631e{\nmargin:25px 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-d1dcba6e436d42f595e52f0e3f56631e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-d1dcba6e436d42f595e52f0e3f56631e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-d1dcba6e436d42f595e52f0e3f56631e av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-80  el_after_av_font_icon  el_before_av_hr '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Retention Team<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cc88effc45839a709066c68716a550f9\">\n#top .hr.hr-invisible.av-av_hr-cc88effc45839a709066c68716a550f9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-cc88effc45839a709066c68716a550f9 hr-invisible  avia-builder-el-81  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-e878f05c31dff72941bf1e49a00d9ff5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unser Retention Marketing konzentriert sich voll auf unsere digitalen Leser:innen, um ihnen das Nutzungserlebnis so angenehm wie m\u00f6glich zu machen. Das Team legt den Fokus auf das langfristige Halten unserer Stammkund:innen und eine m\u00f6glichst hohe Bindung an unsere Marken. Dabei gehen wir zum einen strikt datenbasiert vor, segmentieren und personalisieren; zum anderen geht das Team aber auch individuellen Kund:innen W\u00fcnschen nach alles mit dem Ziel die Abwanderungsrate zu reduzieren, die Kundenbindung\u00a0steigern und die Wiederkaufsrate erh\u00f6hen.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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